Meet Our CEO
CEO & Founder
Hello, Beautiful People! My name is Ryneese Baldwin. I am the CEO and Founder of Aroma Natural Essentials. I started this company in early 2020 when my son experience chronic baby acne and eczema. At the brink of the pandemic, no job, and new to motherhood I feel into postpartum depression; both my mental health and wellness fell by the wayside. With limited resources and desperate for change, I utilized what God gifted me with; my natural breastmilk and my mental health expertise. With my roots grounded in faith, and wanting the best for me and my baby, Aroma Natural Essentials was birthed.
At Aroma Natural Essentials, I focus on the importance of self-care and its direct impact to mental health. Throughout my career as a mental health Licensed Clinical Social Worker (LCSW). I’ve spent years helping women overcome anxiety, stress, burnout, depression, and life’s emotional challenges through therapy. While conversations can be life-changing, I also discovered that healing happens in the intimate and intentional moments we choose ourself. Through intentional reset, nourishing routines that care for our minds and bodies, I am committed to helping millions of women practice self-care with our body care and skincare products that are handcrafted with top tier ingredients: raw butters, organic oils, natural clays and 100% pure essential oils.
If you’ve spent years pouring into everyone else—your family, career, relationships, or community—we want you to know this: you deserve the same love, care, and compassion that you selflessly give to others. When a woman feels restored mentally, emotionally, and physically, she shows up with greater confidence, joy, and purpose in every area of her life. She becomes a stronger wife, mother, daughter, sister, friend, leader, and community member—not because she’s doing more, but because she’s finally caring for herself, too.
So, I encourage you to tap into a deeper part of yourself that explores your needs, which may be something that you’ve neglected for so long due to day-to-day life. This part of self-care will help you regain your power and experience self-love on a deeper level. Whether you’re beginning your healing journey or simply looking for a moment of peace in your busy day, we’re honored to be part of your story.
Welcome to Aroma Natural Essentials—where we help you nourish your mind, body & soul!